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16 Trends to Dominate the Mobile App Development Industry in 2018

Mobile App Development

The year 2017 has witnessed tremendous growth with the advent of many new features in mobile application development. The number of mobile application downloads has doubled in 2017 compared to 2016 and the trend is likely to continue in 2018 as well. But at the same time, getting your app featured and visible on the app store will become more difficult in the times to come.

Innovation and creativity will be the key if developers want their app to be recognized by the end user on the app store. The following article will help you understand the trends that are likely to rule the mobile app development market in 2018. The article will prepare you to face the new challenges in the new era of mobile app development.

Trends to Dominate Mobile App Development Market This Year

1. Integration of AI and mobile app

With the advent of robotic science, driver less cars, and face recognition system to authenticate users, AI (Artificial Intelligence) is the technology which can no longer be neglected in the mobile app development trends. Expect more and more apps with AI features to get uploaded on the app stores to attract users.

2. Cloud based technology and app development

Smartphones are providing users a lifetime unlimited storage to store their memories of photos and videos on the cloud platform. This relieves users from memory management on the phone. The cloud based technologies along with high speed internet access will increase the mobile cloud traffic.

3. Enterprise mobility and app development

Enterprise apps have smoothened the way business operations are performed and the trend is likely to continue in the future as well. The ability to access data from anywhere has evolved the concept of enterprise mobility and the future app development scenario is likely to follow the trend.

4. BYOD and app development

BYOD (Bring your own device) is the game changer and it helps to develop customized app to meet the more specific user requirements. The trend will flourish in 2018 as well.

5. Integration of IoT and app development

The concept of smart cities and IoT (Internet of Things) or popularly known as Internet of Everything has influence of various business sectors like retail, construction, automobile, healthcare, and education. Apple and Google, both are giving priority to listing and featuring of mobile apps on app stores with IoT feature. The integration of IoT feature will change the way application development will take place in the future.

6. Wearable apps

Wearable apps are not that common currently,, but they are going to be highly common and popular in the years to come. The sales of wearable apps are likely to go up in the coming years. Smart watch has changed the scenario in the recent times. The healthcare sector is the one which has benefited the most with wearable apps where the doctor can keep an eye on the patients’ health data sitting at his/her hospital.

7. Enhanced security features

Users are more concerned about security before they download an app from an app store. So, robust and enhanced security features will be emphasized while developing mobile applications. The next generation apps will have inbuilt security features.

8. The world of AR and VR

The AR (Augmented Reality) and VR (Virtual Reality) are new concepts, but most popularly used in gaming apps. The implementation of AR and VR will change the user experience and expectation from apps. The apps with features of AR and VR are going to set up the new benchmark in app development.

9. Integration of mobile wallet with app

Cashless economy and digital payment are the keywords now. With more and more apps going to get linked to the mobile payment gateway, it becomes increasingly important that security and privacy of the users’ information like card details are taken care of.

10. AMP Feature

AMP (Accelerated Mobile Pages) is the feature that will help to load website pages on mobile at a much faster speed. This feature enables mobile friendly website design and development.

11. Hybrid apps

Hybrid apps run on all platforms (like Android, iOS, and Windows) and perform better than native apps. Hybrid app development costs less and such apps can run when offline as well.

12. On demand apps

The success of Uber and Zomato have increased the popularity of on demand apps. These apps are designed to provide you a specific service as and when required. The interface of on demand apps is quite simple and user friendly. The on demand apps have higher downloads compared to other apps.

13. Chatbots

Chatbot feature enables end users to get answers to their queries quickly without much surfing. Chatbots improve user experience while using the app. Chatbot is a feature that is going to transform the interactive app development.

14. Lazy loading

Lazy loading is the technology which is used while loading heavy images. The heavy images are only loaded at the time of their arrival. The social media apps like Facebook and Instagram have already implemented it and others are also likely to follow the suit.

15. Instant apps

This app doesn’t require installation. It will start with just one click like a website. The feature enables you to save mobile memory. The future trend will be to have more such apps available at the users’ disposal.

16. Block chain

It is an emerging concept which saves all the records of transaction history. It is an advanced security feature to save important data from hackers. In the coming years, many mobile app developers are likely to implement this feature.


On a concluding note,, we can say that only change is constant and every year, the trend of mobile application development will keep changing. The emergence of new technologies makes apps more convenient to end users, but at the same time, it will make the job of app developers more challenging. So, prepare yourself to embrace the new trends of mobile application development likely to rule 2018.

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